Road Tripping Through Tyrol's Christmas Wonderland

Apr 05, 2024By Emma Rigo
Emma Rigo

If you're yearning to immerse yourself in the festive spirit of Christmas, there's no better destination than the Tyrol region, nestled amidst the majestic peaks of the Italian and Austrian Alps. While it's revered as an exceptional hiking destination in the summer months, Tyrol undergoes a captivating transformation come winter, turning into a picturesque winter wonderland straight out of a storybook. Below, discover the quintessential spots that capture the enchanting essence of Christmas in this breathtaking region.

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Practical Information:

The Tyrol region, often referred to as Tyrol or Tirol, is a historically and culturally rich area located in the heart of the Alps in Europe. It spans parts of Austria and Italy, with the majority of the region falling within Austria. Here's a description of the Tyrol region:

Geography: The Tyrol region is characterized by its stunning Alpine landscapes, featuring towering mountain peaks, lush green valleys, crystal-clear lakes, and picturesque villages. The landscape offers numerous opportunities for outdoor activities such as hiking, skiing, mountain biking, and climbing.

Culture: Tyrol has a distinct cultural identity shaped by its history, traditions, and folklore. The region is known for its vibrant folk music, traditional costumes (Trachten), and lively festivals celebrating local customs and heritage.
History: The history of Tyrol dates back centuries, with influences from various ruling powers including the Romans, Bavarians, and Habsburgs. The region has seen its fair share of conflicts and wars, but it has also been a melting pot of cultures and ideas, contributing to its unique identity.

Language: German is the predominant language spoken in the Austrian Tyrol, while Italian is more common in the South Tyrol region, which is part of Italy. However, many people in Tyrol are bilingual or multilingual, especially in areas close to the border.

Cuisine: Tyrolean cuisine is hearty and satisfying, with dishes featuring local ingredients such as cheese, potatoes, game meats, and freshwater fish. Some famous Tyrolean dishes include Kaiserschmarrn (shredded pancake), Tiroler Gröstl (pan-fried potatoes with meat), and Speckknödel (bacon dumplings).

Transportation: renting a car is a must to get around this region. You can rent it online on the Rentalcars website. 

Accommodation: In Tyrol, lodging options abound, catering to a variety of preferences and budgets. However, during the festive Christmas season, prices tend to surge in major urban centers. When planning your stay, you'll face a choice between city accommodations and those outside urban hubs. It's worth considering transportation logistics, especially if you're traveling by car, as parking can be a challenge within city limits. Fortunately, most major cities provide ample parking options on the outskirts, often coupled with convenient shuttle services that whisk you to the city center for a nominal fee. This arrangement ensures both accessibility to urban attractions and the convenience of hassle-free parking—a win-win for visitors exploring Tyrol's vibrant cities during the holiday season. I stayed at Hotel Garni Zeranka, Hotel Wirtshaus Sattlerwirt and B&B Mele d'Oro.

Here's a suggested itinerary to help you discover its hidden gems:

1 - Salzburg

During the winter months, Salzburg, Austria, offers a wealth of attractions and activities to enchant visitors. Here are some must-see sights and experiences in Salzburg during winter:

Hohensalzburg Fortress: Explore this iconic hilltop fortress which offers panoramic views of the city and surrounding snow-covered landscape. The fortress often hosts special winter events and concerts.
Salzburg Old Town: Wander through the charming narrow streets of the UNESCO-listed Old Town, adorned with festive decorations and twinkling lights. Admire the historic architecture and stop by Mozart's birthplace for a glimpse into the life of the famous composer.
Mirabell Palace and Gardens: Although the gardens may be covered in snow, Mirabell Palace still exudes its Baroque splendor. Take a stroll through the palace grounds and marvel at the winter scenery.
Christmas Markets: Immerse yourself in the magic of the Christmas season by visiting Salzburg's enchanting Christmas markets. Christmas Markets can be found:

- In front of the Cathedral
- At Hohensalzburg Fortress
- Hellbrunn Castle hosts a market (more geared towards children) which costs 5 euros on Sundays
- Mirabellplatz Market
- San Leonardo Advent Market (just outside the city)

Christmas markets are excellent for trying local culinary delights, so don't miss out on traditional dishes like schnitzel, dumplings, and strudel, accompanied by a mug of mulled wine or hot chocolate to complete your winter culinary experience.

Salzburg Cathedral (Salzburger Dom): Step inside this magnificent cathedral to admire its stunning architecture and perhaps attend a Christmas concert or midnight mass.
Salzburg Museum: Delve into the history and culture of Salzburg at the Salzburg Museum, which features a diverse collection of artifacts and exhibits spanning from the city's origins to the present day.

person looking at the map

2 -Kitzbühel & Sankt Johann

Kitzbühel and Sankt Johann are two small charming villages worth a visit as they are less crowded than the other cities. Here the Christmas markets are bit more authentic and offer a charming winter wonderland experience. Here are some highlights of what to see:

Skiing and Snowboarding: Kitzbühel is renowned for its world-class ski slopes and terrain suitable for skiers and snowboarders of all levels. The Kitzbühel/Kirchberg ski area offers over 170 kilometers of groomed slopes and stunning panoramic views.
Stroll through the Old Town and enjoy Christmas markets: Explore Kitzbühel's charming medieval Old Town, with its narrow cobblestone streets, historic buildings, and picturesque squares. Admire the traditional Tyrolean architecture and perhaps stop for a warm drink at a cozy café.
Kitzbüheler Horn: Take a ride on the Kitzbüheler Horn cable car for stunning panoramic views of the surrounding mountains and valleys. In winter, the Kitzbüheler Horn offers opportunities for winter hiking, snowshoeing, and tobogganing.

white painted wall near green-leafed plant during daytime

3 - Innsbruck

Innsbruck, the capital of Tyrol in western Austria, is a vibrant city surrounded by the stunning peaks of the Austrian Alps. Here are some top attractions and activities to see and do in Innsbruck:

Altstadt (Old Town): Wander through the charming streets of Innsbruck's historic Old Town, adorned with colorful buildings, Gothic and Baroque architecture, and lively squares. Don't miss the Golden Roof (Goldenes Dachl), a symbol of the city, and St. Anne's Column (Annasaule). Immerse yourself in the magic of the Christmas season, Christmas markets can be found:

- Maria Theresien street
- The "Marktplatz" market square by the River Inn
- Panorama Christmas Market at Hungerburg
- Christmas market in the St. Nikolaus district
- Wiltener Platzl square
- The Kaiserweihnacht

Imperial Palace (Hofburg): Explore the Imperial Palace, once the residence of the Habsburg rulers. Visit the museum inside to learn about the history of the palace and the Tyrolean region.
Innsbruck Cathedral (Dom zu St. Jakob): Admire the beauty of Innsbruck's cathedral, known for its impressive Baroque architecture and ornate interior. Take a moment to appreciate the stunning ceiling frescoes and intricate decorations.
Nordkette Cable Car: Take a ride on the Nordkette Cable Car for breathtaking panoramic views of Innsbruck and the surrounding mountains. At the top, enjoy hiking trails, mountain biking, or simply soak in the scenery from one of the mountain restaurants.
Tyrolean Folk Art Museum (Tiroler Volkskunstmuseum): Discover the rich cultural heritage of Tyrol at this museum, which features traditional costumes, folk art, and artifacts from the region.
Maria-Theresien-Straße: Shop and stroll along this bustling street in the heart of Innsbruck, lined with shops, cafes, and restaurants. Enjoy a leisurely meal or pick up souvenirs to remember your visit.

man standing on cliff near falls

4 - Vitipeno

Vitipeno, also known as Vipiteno in Italian and Sterzing in German, is a charming town located in South Tyrol, Italy. Surrounded by the majestic peaks of the Alps, Vitipeno offers a picturesque setting and a wealth of attractions. Here are some top things to see and do in Vitipeno:

Rathaus (Town Hall): Admire the beautiful Gothic-style Rathaus in the heart of Vitipeno's Old Town. The building's distinctive red-and-white facade and ornate clock tower make it a prominent landmark.
Torre delle Dodici (Zwölferturm): Climb the Torre delle Dodici, a medieval tower dating back to the 15th century, for panoramic views of Vitipeno and the surrounding mountains. The tower also houses a small museum showcasing the town's history.
Cycling along the Eisack River: Enjoy a leisurely bike ride or stroll along the scenic path that runs along the Eisack River. The route offers stunning views of the surrounding countryside and is perfect for outdoor enthusiasts.
Christmas Market: be sure to explore Vitipeno's charming Christmas market. Located in the town center, the market features traditional crafts, delicious seasonal treats, and festive decorations.

white painted wall near green-leafed plant during daytime

5- Carezza Lake

Carezza Lake organizes beautiful Christmas markets around the lake. They are absolutely gorgeous, especially if there is a lot of snow. Even though it takes a bit to reach this place, I highly suggest to include it. You can reach it only by car. 

flat lay photography of camera, book, and bag

6- Bressanone

Bressanone is a charming town located in the northern Italian province of South Tyrol. Here are some of the top attractions to see and things to do in Bressanone:

Bressanone Cathedral (Cattedrale di Santa Maria Assunta): Marvel at the beauty of this stunning cathedral, which features a mix of Romanesque, Gothic, and Baroque architectural styles. Don't miss the impressive frescoes and the ornate high altar.
Hofburg Brixen: Explore the Hofburg Brixen, a former prince-bishop's residence that now houses the Diocesan Museum. Discover the rich history and art collections of Bressanone and the surrounding region.
Piazza Duomo: Spend time in the lively Piazza Duomo, the main square of Bressanone, surrounded by colorful buildings, cafes, and shops. Relax at one of the outdoor terraces and soak in the atmosphere.
Bressanone Christmas Market: don't miss the enchanting Bressanone Christmas Market, where you can browse traditional handicrafts, sample local specialties, and enjoy festive entertainment.
Novacella Abbey (Abbazia di Novacella): Take a short trip outside of Bressanone to visit the Novacella Abbey, a beautiful monastery founded in the 12th century. Explore the abbey church, library, and tranquil gardens.


a man sitting on a rock in the desert

Final remarks: during this season there are a lot of people as the place is extra special this time of year. In my experience, the true gems lie in the smaller villages, where the holiday spirit feels more authentic and intimate. While the larger towns like Bolzano or Salzburg offer their own allure, they can often be crowded and bustling. If time is limited, consider prioritizing the enchanting experiences found in smaller locales like Bressanone or the tranquil beauty of Carezza Lake. By immersing yourself in these lesser-known gems, you'll discover the true magic of the season in a more serene and intimate setting.